I am a B2B IT & Telco marketing strategist.

For the last 20+ years, I am consulting IT and telco clients (e.g. TM ONE, Lenovo ISG, StarHub, NTT) on behalf of Hotwire APAC (formerly known as GetIT) in the field of GTM, digital marketing strategy, lead generation, demand generation, lead nurturing, analytics, Mar-tech, and UX design.

GetIT, a leading consultancy for B2B technology and telco marketing in Asia Pacific, was acquired by Hotwire Global in July 2022 to form Hotwire APAC, providing integrated comms and marketing consultancy through reputation, relationship and revenue solutions.


In my previous life, I worked as IBM AS/400 programmer and information architect for web media. I am passionate about harnessing the power of digital as an enabler, connecting people and ideas and driving innovation.

Documentary photography and scuba-diving enthusiast.